Walmart.com wanted to raise awareness among its associates about the Walmart mobile app and its many features during the 2017 shareholder’s meeting in Bentonville, AR.
To help with this, I was asked to design a couple of pins that could be handed out as rewards to associates who attended the event and get people to engage with the app. The goal was to get our associates to know the app first so they could help our customers in the store, if and when the need arose.
Working with the marketing team, I decided to create a set of six pins, each highlighting a different aspect of the app from pharmacy to online grocery. I also wanted to base each design around the Walmart app icon and get the pins to be printed at that size.
Considering that this project had a turn-around timeline of just a few days, the internal marketing team loved the concept and were quite pleased with the final result. Two out of the six designs made it to production and distribution (due to budget constraints). The ‘Walmart Pay’ and ‘Online Grocery’ pins were the lucky winners.
Every June, Walmart holds its annual shareholder’s meeting in its home town of Bentonville, AR. And its not at all what you might imagine. It’s an event that brings together associates from across the globe and every facet of the Walmart empire to celebrate the the year’s achievements and honor every associate for being part of the company.
To break the ice at this event while meeting associates from other areas of the business, people exchange pins that have been designed and issued by their respective divisions. Its a huge part of the shareholder’s experience and there are some beautiful examples of pins across the board.
For the 2016 shareholder’s event, I was tasked with designing the pins that would represent the division I was a part of – Global eCommerce (GeC). This division spanned four major countries: U.S.A., China, India and Brazil.
To have a common theme across the pins, I came up with the idea of using birds each of the countries were best known for, to represent them. It allowed the pins to be vibrant as well as potentially be something other associates would want to collect, as people at these events do tend to have quite a collection of Walmart pins over the years.
The pins were well received and sought after by the attendees at large and were also added to the permanent collection at the Sam Walton Museum in Bentonville.
The ‘Chase sponsored corporate run’ is a fundraiser that invites well known companies in the area to participate and raise funds for deserving causes.
For Walmart’s participation in the Chase run of 2017, I was tasked with conceptualizing and executing t-shirt designs that would represent the Walmart culture and personality in the run. It would potentially also have the added bonus value of inspiring fellow associates to participate in the event.
I came up with the concept, wrote the copy and designed the t-shirts shown here. The internal team that requested these designs were very excited with the creative and the event was well attended by Walmart associates.
Ultimately, due to time and budget constraints, only one of the several designs I created was printed and used for the event: ‘Goals are made to be run over”.
AJ+, the mobile and social arm of the Al Jazeera Media Network, tasked me with creating informational graphics for news stories with data that would fit that format.
I created several info-graphics covering various news stories, some of which have been featured below. All these info-graphics have been created in a narrow, vertical format to suit the AJ+ mobile app, on which they were primarily featured at the time.
The objective with this set of info-graphics was to give the viewer a feel for what it was like to be diagnosed with Ebola and go through the treatment stages. This was a four-part series created as a set and featured on the AJ+ app and social sites.
The elections in Indonesia was an interesting topic to cover using the info-graphic medium as there was a wealth of information to communicate, mostly with visuals.
There were also a few single-frame graphics I produced for topics like the worldwide breakdown of different religious groups as well as climate change that was effecting global sea levels, swallowing up whole islands.
Al Jazeera, the news network from Qatar was launching its mobile and social arm called 'AJ+' in San Francisco. I was tasked with conceptualizing and designing the invite for the launch event that would introduce a new mobile app designed to share news with a global millennial audience.
The invite was to be sent out digitally and had to be mobile friendly. I built the invite completely in Adobe Illustrator creating everything from scratch.
