While working for Walmart eCommerce, I had the opportunity to design and compose assets for their content center known as 'Tips & Ideas'.
I worked with the content team as well as design leadership to conceptualize and execute creative assets that would lead to articles, recipes and inspirational content for Walmart customers online.
The creative was composed to convey a sense of dynamism and excitement, both as individual pieces and as part of a composition of similar tiles that were grouped by a common theme. These are some examples of the pages I worked on for the few months that this format was in use on the site.
Holiday Gift Guide
The holiday season is the biggest sales quarter of the year for an eCommerce company like Walmart.com. It’s also when people want to surprise their loved ones with the ‘best gift ever’ and redeem themselves for the year of mischief they’ve caused (as they should).
To get potential customers excited and to give them ideas about what they could buy, I was tasked with conceptualizing and executing the new holiday gift guide for Walmart.com.
The idea was to create a theme-based shopping experience that featured the best Walmart.com had to offer, under themes like ‘Tech’, ‘Home’ and ‘Kids’ etc. The goal was to delight shoppers with gifting options as they explored different avenues within each theme.
I was in-charge of the responsive UX/UI as well as the art direction of this project and worked with cross-functional teams across creative, web-development and business to make this a reality.
The effort was a big success bringing in a manifold increase in revenue over the previous year.
DisplayPort Responsive website
Working with the awesome and talented team at SideCar Agency in Berkeley, CA, I had the opportunity to help create the new website for DisplayPort. I art directed as well as helped conceptualize the site and its functionality, and created assets wherever needed.
The DisplayPort website project was an immensely enjoyable experience and I have grown as a creative as a result of it. The responsive site was designed to incorporate a parallax effect into each of its sections. As a function of the product's diverse uses, we had the opportunity to be highly creative with how we used this effect.