Walmart Gift Guide

Building on the underlying idea behind the ‘eCommerce Reimagined’ project, I was asked to create a pilot version of that idea for the Walmart Holiday Gift Guide. The holiday season is the biggest sales quarter of the year for eCommerce retailers like Walmart. It’s also when people want to surprise their loved ones with the ‘best gift ever’ and redeem themselves for the year of mischief they’ve caused (as they should).

The goal was to create a theme-based shopping experience that featured the best that Walmart had to offer. The idea was to delight shoppers with a plethora of incredible options and make gift-giving a breeze. My task was to create a responsive web experience across multiple break points covering desktop, tablet and mobile, as well as art direct and design the experience that would transform shopping at Walmart for the holiday season.

I crafted the UX/UI, functionality, wire-frames, as well as art directed and designed all the individual pieces that would make up the experience. I also worked closely with cross-functional teams across web-development, business and stakeholders to bring my vision to life. Following the launch of the experience, I worked with merchandising teams to populate the products and also was in charge of any changes through the holiday season to keep the experience relevant.

It was an extremely rewarding experience with a lot of growth and learning. The effort was a big success bringing in a $10M in revenue for that year from this experience alone. This was a 10x YOY revenue jump from the previous year.

Designed from the ground up

For the structure of the site, I had to build the UX/UI from scratch as a custom page hosted on Walmart.com. There were specific parameters for the experience to live on walmart.com which required screen break- points to be a particular size across desktop, tablet and mobile. For the experience to be consistent across all devices, I worked in Sketch to prototype the experience across 4 different break-points and created modules for each size that would allow for both product and copy placement as well as a consistent and cohesive shopping experience that maintained the spirit of the experience– to show a cross-section of great holiday gifts in each category.

I also created the structure of the experience in such a way that modules of a similar aspect ratio could be used across multiple break-points and devices. This allowed for a larger variety of options to be showcased across more pages easily and quickly, and as new item modules were created, the pool would grow larger for a more robust customer experience.