These are print ads created to showcase my ideation and production skills. They were conceptualized and executed using a variety of hands-on and digital techniques to achieve the final result.
I made the 'sushi-boxes' by hand and then photographed the bento-sushi ensemble in the studio. Final re-touching and refinement was done in Adobe Photoshop.
I'm afraid many cookies were harmed in the production of the Chips Ahoy! print ad. Collateral damage has never been so tasty.
Taking quite a departure from the usual American Apparel ads you're used to seeing, I decided to create origami letters out of colored paper to help emphasize the vibrance and variety that the brand brought to the consumer.
I conceptualized, art directed and wrote copy for this print campaign. These were meant to be center-page spreads featured in magazines.
