Walmart: Shareholder's Meeting 2016

Every June, Walmart holds its annual shareholder’s meeting in its home town of Bentonville, AR. It’s an event that brings together associates from across the globe and every facet of the Walmart empire to celebrate the the year’s achievements and honor every associate for being part of the company.

To break the ice at this event while meeting associates from other areas of the business, people exchange pins that have been designed and issued by their respective divisions. Its a huge part of the shareholder’s experience and there are some beautiful examples of pins one gets to see across the board when lucky enough to attend.

For the 2016 shareholder’s event, I was tasked with designing the pins that would represent the division I was a part of – Global eCommerce (GeC). This division spanned four major countries: U.S.A., China, India and Brazil.

To have a common theme across the pins, I came up with the idea of using birds each of the countries were best known for, to represent them. It allowed the pins to be vibrant as well as potentially be something other associates would want to collect, as people at these events do tend to have quite a collection of Walmart pins over the years.

The pins were well received and sought after by the attendees at large and were also added to the permanent collection at the Sam Walton Museum in Bentonville.

Walmart: Shareholder's Meeting 2017

Walmart.com wanted to raise awareness among its associates about the Walmart mobile app and its many features during the 2017 shareholder’s meeting in Bentonville, AR. To help with this, I was asked to design a couple of pins that could be handed out as rewards to associates who attended the event and get people to engage with the app. The goal was to get our associates to know the app first so they could help our customers in the store, if and when the need arose.

Working with the marketing team, I decided to create a set of six pins, each highlighting a different aspect of the app from pharmacy to online grocery. I also wanted to base each design around the Walmart app icon and get the pins to be printed at the size of the app icon on the phone.

This project had a turn-around timeline of just a few days and so the designs had to be conceptualized and created very quickly. The internal marketing team loved the concept and were quite pleased with the final result. Two out of the six designs made it to production and distribution (due to budget constraints). The ‘Walmart Pay’ and ‘Online Grocery’ pins were the lucky winners.

The experience

The pin designs were also used at the event to showcase the different features of the app and to attract associates into the experience tent.