eCommerce Reimagined

I was tasked with figuring out a way Walmart’s eCommerce customers could ‘cross the aisle’ digitally on the site. As the site itself was massive with many departments, this was a challenge that required an uncomplicated solution.

With big data rapidly becoming a key factor influencing how eCommerce has changed, I re-imagined the Walmart.com homepage to solve this challenge. The new homepage design for Walmart would become a personal concierge by showcasing products and services relevant to customers’ lifestyle.

Using the customer’s purchase history, shopping and browsing habits, preferred brand knowledge, life-event milestones and other relevant information, this module would change to reflect the customer’s needs every time they visit the Walmart eCommerce site. I did the art direction as well as the UX design for this project whilst keeping the elements consistent with the Walmart eCommerce brand guides.

Fitness

The homepage would be designed to evolve and adapt to customers’ lifestyles and change in habits. For customers who’re into staying fit and healthy, the homepage would offer them a variety of products and services ranging from home-gym equipment, music to keep the heart-rate up to recipes for a healthy diet.

Auto

For customers who love their cars more then their wives, the homepage would offer a range of items that would make spending time in their vehicles a dream. The product would lean into the interests and passions of customers visiting the site to provide a custom experience.

Baby

Based on when customers would sign-up on Walmart.com’s registry page for baby gifts, the homepage would offer up items essential to expecting parents. The page would also switch to the ‘Baby’ category approximately 8-9 months later to show items all new parents need and more.

Results

This project became the foundation stone for how the Walmart.com site would evolve over time. This was proven through the ‘Walmart Gift Guide’ project that followed, as well as the current evolution of the Walmart.com homepage.